The first invisibleSHIELD® design came about in early 2005 when a man wanted to protect his wristwatch from nicks and scratches. He found the solutions in a clear, thin, and very durable military film originally made to protect US military helicopter blades from high-speed damage. He immediately saw the massive potential for a virtually invisible and indestructable protective covering in consumer use, and began working on two fronts: legally securing this new idea of putting a clear protective adhesive film covering on electronic devices, and developing otther innovative uses for the film. Once patents were prepared and filed, the invisibleSHIELD made its world debut.